effort paradox

The Upside of Irrationality by Dan Ariely

“The Upside of Irrationality by Dan Ariely” is a fascinating exploration of how our irrational behaviors can lead to surprisingly positive outcomes. This book delves into the quirks of human decision-making, revealing that our seemingly illogical actions often have hidden benefits. Ariely, a renowned behavioral economist, uses a blend of humor, personal anecdotes, and scientific research to challenge traditional economic…

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